Thanksgiving traditions could open doors for U.S. food exports

Thanksgiving traditions could help open doors for U.S. agricultural exports in international markets.

The Details

Michelle Beckering, Acting Undersecretary for Trade and Foreign Agricultural Affairs at the U.S. Department of Agriculture, says the uniquely American holiday creates opportunities to promote turkey and other traditional staples overseas. She says USDA’s foreign offices work with local grocery chains to host Thanksgiving-themed promotions, featuring products such as turkey, cranberries, stuffing, sweet potatoes and pumpkin desserts.

Beckering says international consumers enjoy participating in the cultural experience, creating interest that can translate into purchases of American food products. She also emphasizes the importance of building relationships with foreign consumers and buyers through those promotions.

Conversations about how different cultures prepare and enjoy food can help strengthen connections and expand market opportunities. Beckering says food serves as a universal language that can bring people and cultures together.